A start-up venture to produce and market biofuels, based on a new biofuel catalysis technology. The entrepreneur negotiates with a venture capitalist to spur on the development of the new technology. He then needs to make strategic decisions on a location for the first pilot plant. After the IPO years later, the results of the biochemical processes are increasingly disappointing. Learners will try to find the rationale behind the actions of the board of directors and explain the course of the company.