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Pitch Training

Becoming Pitch Perfect

Science communication and the art of pitching

The Pitch Training course aims to increase your understanding of what makes a great pitch and to provide a practical step-by-step approach to apply this knowledge and develop better ‘pitching’ skills. It will help you to experiment with ‘what’ and ‘how’ to communicate and pitch in different circumstances, especially when dealing with science-based topics, research or eco-ventures/business.

This course is for anyone interested in developing their pitching and communication skills including:

  • Anxious first-timers new to pitching. Those whose research, project or business launch rides on a successful pitch will find the toolkit and preparation and practice exercises invaluable.
  • Anyone who needs to present technical or scientific/innovation content to non-specialists – and would like to make it easily digestible to any audience will find many tips for success here.

This course contains around 15-20 hours of learning material and activities.

This includes a range of reading, videos and external links - but the bulk of this time is for the activities you will need to put the ‘theory into practice’: deciding what to pitch, how to structure your pitch, scripting it, then practising your delivery!

Many participants find it useful to spread the learning over 2-4 weeks and there is a Course Planner in the orientation section to help you to plan your own time.

This latest version of our Pitch Training course includes a Toolkit with some handy canvasses to help you - or you and your team - brainstorm all of the information you need to design an impactful pitch:

Canvas #1 – Audience empathy map

Canvas #2 - Key message (ZEN statement)

Canvas #3 – The elevator pitch

Canvas #4 – Visualise your pitch on one page

Canvas #5 – Perfect pitch delivery model.

ToolkitPicture2

The content for this course was developed through a collaboration between EIT Climate-KIC and EIT Inno Energy

Inno Energy logo

Learning Outcomes:
After completing this course, you'll be able to:
  • Identify some of the common characteristics of good pitches
  • Express the key objectives and purpose of your pitch
  • Assess the needs of an audience so that you can communicate with them more effectively
  • Design and script pitches that will help achieve the results you’re looking for
  • Deliver your pitch with increased confidence and impact
  • Explain why communicating scientific information more widely is important and what the different channels are to do this

To join this course, all you need to do is select the green Enrol button on this page. If you haven’t already registered on the site, you will be prompted to do this when you enrol.

The content for this course was developed through a collaboration between EIT Climate-KIC and EIT InnoEnergy (https://www.innoenergy.com/).

The guide time has been worked out to give an indication of the total time you may need to develop and practise your pitch. This takes into account the time you'll need to 'read' the interactive learning materials, watch the videos and carry out the ‘offline’ activities to apply the ideas when designing and practising your own pitches.

The guide time and key activities are as follows:

MODULE 1 – KICKOFF! (1-2 hours) 

  • 1.1 Getting Started 
    GUIDE TIME: 12 min (Reading 2 min, Activities 10 min)  

  • 1.2 Orientation 
    (you are here!) 

  • 1.3 What makes a great pitch? 
    GUIDE TIME: 50 min  (Reading 10 min, 4 x Videos 12 min, Web activities 25-30 min) 

MODULE 2 – COUNTDOWN TO DELIVERING A GREAT PITCH (12-15 hours) 

  • 2.1 Find your purpose 
    GUIDE TIME: 10 min (Reading 5 min, Activity 5 min)  

  • 2.2 Focus on your audience 
    GUIDE TIME: 120 min (Reading 8 min, 5 videos 12 min, Activities 100 min)  
    Key activities: Audience empathy map;ZEN Statement + ELEVATOR PITCH
  • 2.3 Build your story 
    GUIDE TIME: 100 min (Reading 16 min, 6 videos 14 min, Activities 70 min)  
    Key Activities: PITCH CANVAS + PITCH PLAN 

  • 2.4 Craft the script for a complete pitch! 
    GUIDE TIME: 190 min (Reading 6 min, 4 videos 4 min, Activities 180 min)   
    Key Activities: PLAN YOUR OPENING/CLOSING + WRITE A SCRIPT 

  • 2.5 Deliver with impact 
    GUIDE TIME: 30 min (Reading 10 min, 4 videos 12 min, Activities 8 min) 
  • 2.6 Flash Pitch activity 
    GUIDE TIME: 100 min (Reading 5 min, 1 videos 5 min, Activity 90 min)  
    Key Activities: FILM YOURSELF PITCHING & GET FEEDBACK 

  • 2.7 Final preparations for your dress rehearsal 
    GUIDE TIME: 100 min (Reading 10 min, 2 videos 15 min, Activity 75 min)  
    Key Activities: PRACTICE and DRESS REHEARSAL 

Module 3 – SCIENCE COMMUNICATION FOR RESEARCHERS AND INNOVATORS (2-4 hours) 

  • 3.1 Science communication  
    GUIDE TIME: 120 min (Reading/weblinks 70 min, Activities/Quiz 50 min) 

  • 3.2 Your learning journey 
    GUIDE TIME: 10 min (Reading 2 min, Reflect/discuss 8 min)  

  • FEEDBACK SURVEY 
    GUIDE TIME: 10 min

At the present time, the course is only available in English.

We expect that a minimum 1mbps internet connection is needed to go through the course content. For external resources such as videos, a higher speed might be needed (2mbps and above). The course links to various external resources from different platforms like YouTube and Vimeo. Climate-KIC bears no responsibility if there are country restrictions that block video or other content in your location.

All of EIT Climate-KIC’s courses are accessible on smartphone, tablet, and desktop. For some courses, you may also need access to a printer in order to print off work sheets and to complete offline activities. If you have any issues accessing our courses on these devices, please contact our technical support team.

When you register on the EIT Climate-KIC portal you automatically become a part of the learning community. You can then use the Pitch Training Group that has been set up for the course to seek help from other community members.

  • In the community, your active contribution is appreciated and encouraged. Start by setting up your profile and allowing others to get a clearer picture of who you are.
  • You can then engage in open discussions, reply to questions or contribute to a task that has been set up. You can also initiate a new thread yourself.
Learning Outcomes:
After completing this course, you'll be able to:
  • Identify some of the common characteristics of good pitches
  • Express the key objectives and purpose of your pitch
  • Assess the needs of an audience so that you can communicate with them more effectively
  • Design and script pitches that will help achieve the results you’re looking for
  • Deliver your pitch with increased confidence and impact
  • Explain why communicating scientific information more widely is important and what the different channels are to do this
scorm 1.1 Getting started
Ready to get started? Follow these quick steps to...More
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scorm 1.2 Orientation – plan your route
Let’s get warmed up – get your compass out and...More
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scorm 1.3 What makes a great pitch?
Here you will explore the different types of pitch...More
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scorm 2.1 Find your purpose
Find out how important it is to consider the purpo...More
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scorm 2.2 Focus on your audience
Get to know your audience. What do they need to kn...More
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scorm 2.3 Build your story
Explore what information to put into your pitch an...More
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scorm 2.4 Craft the script for a complete pitch!
Find out ways to start and end your pitch in a mem...More
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scorm 2.5 Deliver with impact
Explore how to engage with your audience using you...More
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scorm 2.6 Flash Pitch Activity
Now, film yourself and self-assess the strengths a...More
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scorm 2.7 Final preparations for your dress rehearsal!
Find out what you can do to perfect your delivery...More
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scorm 3.1 Science Communication for researchers and innovators
Today’s researchers and innovators will find thi...More
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scorm 3.2 Reflect on your journey
Reflect on how far you’ve come and share your ex...More
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textmedia Pitch Training feedback survey
Please complete parts A, B and C
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document Pitch Training Toolkit
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document Pitch Training course planner
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document Worksheet - What makes a great pitch?
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document Worksheet - Science communication outreach plan
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document Worksheet - Press release outline
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Learning Outcomes:
After completing this course, you'll be able to:
  • Identify some of the common characteristics of good pitches
  • Express the key objectives and purpose of your pitch
  • Assess the needs of an audience so that you can communicate with them more effectively
  • Design and script pitches that will help achieve the results you’re looking for
  • Deliver your pitch with increased confidence and impact
  • Explain why communicating scientific information more widely is important and what the different channels are to do this