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Engaging People on Climate Change

An integrated approach for innovation and behaviour change

When we need to communicate and engage with people about climate change, it can feel very daunting, especially when we want them to change their behaviour and buy into our product or idea.

This course explores engagement from a different angle. It introduces a transdisciplinary approach that integrates traditional messaging, behavioural and systems innovation approaches but also taps into an often-ignored  psychosocial perspective. It features the powerful Quadrants of Engagement tool developed by psychologist and climate strategist Dr. Renee Lertzman.

Whether you’re a student, entrepreneur, innovator or activist, this course will enable you to explore the engagement landscape around climate change from a different angle.

This course is based on the work of Dr. Renee Lertzman. Renee translates complex psychological and social science research insights into clear, applied and profound tools for those who aim to engage, mobilise and connect with diverse populations, communities and individuals. Her unique and integrated approach brings together the best of the behavioural sciences, social sciences and innovative design sciences to create a powerful approach to engagement on climate change and social change.

The course has been designed, developed and provided by EIT Climate-KIC’s Online Education Team.

©Renee Lertzman, PhD One of the unique elements of this course is Dr Renee Lertzman’s Engagement Mapping Tool.

It enables you to create a personal or team map based on the Four Quadrants of Engagement. You’ll be able to identify which quadrants you tend to focus on in your current approaches to communicating about climate change, and which ones provide you with the greatest opportunities to enhance your engagement efforts to make meaningful connections and facilitate behaviour change.

Quadrants of engagement mapping tool

Here are some thoughts from delighted students of this course.

Tena Petrovic from Croatia: "I definitely felt like I was given a real set of tools that I can use afterwards"

Read more...            

For more information on this course, please contact us by email at: onlineeducation@climate-kic.org

Learning Outcomes:
After completing this course, you'll be able to:
  • Discuss why presenting facts about climate change or using fear tactics often fail to engage, persuade or to facilitate behaviour change
  • Describe why engagement on climate change is far more than a messaging exercise
  • Apply the Quadrants of Engagement mapping tool to identify where you may have gaps in your current engagement efforts
  • Explain how psychosocial aspects of climate change, such as conflicts, denial, ambivalence, and cognitive dissonance, mean we need a more empathetic approach when talking about climate change
  • Plan engagement campaigns that take into account all four Quadrants of Engagement.

To join this course, all you need to do is select the green Enrol button on this page. If you haven’t already registered on the site, you will be prompted to do this when you enrol.

Once you have completed the course you will receive a certificate. You will be able to download the certificate direct from this portal page.

On occasions the course materials may be updated or added to. You will need to revisit any learning nuggets that no longer have the 'completed' status and take a look at any new material to activate the certificate of completion.

At the present time, the course is only available in English.

We expect that a minimum 1mbps internet connection is needed to go through the course content. For external resources such as videos, a higher speed might be needed (2mbps and above). The course links to various external resources from different platforms like YouTube and Vimeo. Climate-KIC bears no responsibility if there are country restrictions that block video or other content in your location.

All of EIT Climate-KIC’s courses are accessible on smartphone, tablet, and desktop. For some courses, you may also need access to a printer in order to print off work sheets and to complete offline activities. If you have any issues accessing our courses on these devices, please contact our technical support team.

When you register on the EIT Climate-KIC portal you automatically become a part of the learning community. You can then use the Groups and Discussion forums set up for the course or topic you are interested in to seek help from other community members.

In the community, your active contribution is appreciated and encouraged. Start by setting up your profile and allowing others to get a clearer picture of who you are.

You can then engage in open discussions, reply to questions or contribute to a task that has been set up. You can also initiate a new thread yourself.

The duration of 12 hours is based on working through each of the learning nuggets, exploring a significant proportion of the links to more information, and carrying out the main activities. This does not cover: In depth reading of all the publications you can download or option (some quite long) videos Break out sessions you may decide to hold with for example, a cross-functional team, to help develop integrated engagement campaigns.

Learning Outcomes:
After completing this course, you'll be able to:
  • Discuss why presenting facts about climate change or using fear tactics often fail to engage, persuade or to facilitate behaviour change
  • Describe why engagement on climate change is far more than a messaging exercise
  • Apply the Quadrants of Engagement mapping tool to identify where you may have gaps in your current engagement efforts
  • Explain how psychosocial aspects of climate change, such as conflicts, denial, ambivalence, and cognitive dissonance, mean we need a more empathetic approach when talking about climate change
  • Plan engagement campaigns that take into account all four Quadrants of Engagement.
scorm Welcome
The context and challenges of engaging people in p...More
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scorm Do people care?
This learning nugget considers the perception that...More
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scorm The engagement challenge
Why an empathic approach, involving emotional inte...More
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scorm Quadrants of Engagement Mapping Tool
Identify your current focus within the ‘engageme...More
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scorm Exploring the engagement landscape
A deeper dive into each of the four Quadrants of E...More
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scorm The psychosocial approach - overview
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scorm Deep-dive 1 - Conflicts and human defence mechanisms
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scorm Deep-dive 2 - Using psychology to rethink how we communicate
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scorm Deep-dive 3 - Psychosocial insights and research
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scorm The quadrants in action
Three case-studies highlighting examples of succes...More
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scorm Putting it into action
Steps you and your team can take to apply the four...More
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textmedia Feedback survey
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document Engaging People on Climate Change Workbook
This workbook is designed to help you log your lea...More
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document Engaging People Course Planner
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document Psychosocial Checklist
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document Worksheet 1: Guided Journalling
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document Worksheet 2: Stakeholder Empathy Map
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document Worksheet 3: The Three As
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document Worksheet 4: Exploring the Quadrants
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document Worksheet 5: Exploring Needs and Desires
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document Worksheet 6: Exploring Conflicts and Dilemmas
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document Worksheet 7: Climate Conversations Round ONE
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document Worksheet 8: Climate Conversations Round TWO
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document Worksheet 9: Experimenting with SQUINs
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document Worksheet 10: Free Association Mapping
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document Worksheet 11: Joining the Dots
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document Worksheet 12: An Integrated Strategy
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Learning Outcomes:
After completing this course, you'll be able to:
  • Discuss why presenting facts about climate change or using fear tactics often fail to engage, persuade or to facilitate behaviour change
  • Describe why engagement on climate change is far more than a messaging exercise
  • Apply the Quadrants of Engagement mapping tool to identify where you may have gaps in your current engagement efforts
  • Explain how psychosocial aspects of climate change, such as conflicts, denial, ambivalence, and cognitive dissonance, mean we need a more empathetic approach when talking about climate change
  • Plan engagement campaigns that take into account all four Quadrants of Engagement.