I don`t think it is a matter of persuasion. It is must, mostly because the circular economy is entering the marketing bringing new perspectives to old dilemmas such as job availabilities and affordable solutions that have caught some old companies customers. The concept of shared economy has given the Company`s old capital based in owning assets a new point of view, and we ratter say a cheaper one than dealing with maintenance costs and amortizations. Governments must regulate, and guarantee that the labor`s rights and welfare is granted but always taking into account that new ways of business, might demand new ways of taxation to pay the administrative and regulative costs. Is a new moment, that demands new behaviors by all stakeholders.