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  1. The Climate-KIC team
  2. Mark Shayler SPARK! lecture
  3. Sunday, 01 November 2015
In his Spark! Lecture Mark Shayler discusses the concept of the circular economy and how it will take a lot of persuasion to encourage governments and corporations to live this concept in reality.

Imagine you are tasked with the persuasion campaign. How would you persuade governments and corporations to adopt a circular economy?
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I would givevas much arguments as a could truyingntonpresuade them
  1. Xavier john an
  2. 3 months ago
  3. #780
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I don`t think it is a matter of persuasion. It is must, mostly because the circular economy is entering the marketing bringing new perspectives to old dilemmas such as job availabilities and affordable solutions that have caught some old companies customers. The concept of shared economy has given the Company`s old capital based in owning assets a new point of view, and we ratter say a cheaper one than dealing with maintenance costs and amortizations. Governments must regulate, and guarantee that the labor`s rights and welfare is granted but always taking into account that new ways of business, might demand new ways of taxation to pay the administrative and regulative costs. Is a new moment, that demands new behaviors by all stakeholders.
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  1. more than a month ago
  2. Mark Shayler SPARK! lecture
  3. # 1
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Point out the benefits of a circular economy:

- Less cost of waste disposal
- Less depending on raw material producers
- Less land used for waste disposal
- Increase in profits by reusing materials instead of buying new raw material
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  1. more than a month ago
  2. Mark Shayler SPARK! lecture
  3. # 2
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That's how we save the planet. Recycling is absolutely necessary. However, the combustion industry has already won.

WE had a chance in the 1960s & 79s to reduce emiussions today by 97%, but in typical ignorant, political fashion, flunked: http://tinyurl.com/6xgpkfa (JFK) http://tinyurl.com/73p7ler (Nixon)

So, now the natural carbon cycle has been trashed by a factor of about 30 -- we emit ~7 billion tons/year and earth;s life & chemistry recycles ~200 million tons to earth;s deep crust. Oops.

Follow links here to UCB's Planetary Sciences, DePaolo Group papers on the Carbon Cycle...
http://energyseminar.stanford.edu/node/461

Yes, we are dumb. And according to stats from http://yourhomeworkhelp.org/do-my-statistics-homework our descendents will have plenty of blog transcripts to read to prove it, if they're not too busy coping with thousands of years of a truly challenging environment.
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  1. more than a month ago
  2. Mark Shayler SPARK! lecture
  3. # 3
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