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  1. Sakina Sarjan
  2. Module 1 - Introduction to Business Model Innovation
  3. Tuesday, 12 June 2018
Remember that your products and services fit what the customer needs and wants. That is when true value is achieved.

What would be a good value proposition for a restaurant that would appeal to Sara?
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Hey, that's my idea, what do you think?

Restaurant: Healthy Jungle

VP: Take your kids for a healthy adventure and give yourself time to relax?

Offer: healthy snacks & meals, kids zone, kids-friendly furniture (e.g. no sharp edges, kitchen separated from the dining area), toys and games

Needs / fears: no choice of healthy food, boredom / misbehaving of kids / safety / relaxed atmosphere
  Berlin, Germany
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