- Their interest and power
- Their goals
- Their influence, including any opponents and supporters (their network)
- Their interests (including any vested interests)
- Their fears and concern
- Any strong 'passion points'
- If they have any history with the area you are working in
- How they might be approached (and their availability)
- How active they are
Are there any other things you think it is important to learn about your stakeholders, especially for eco-businesses?